How Digital Marketing Has Changed Consumer Behavior
There has been a significant change in consumer behavior with the digital revolution taking place. Companies who are able to understand the changing demands and behaviors of consumers are able to keep their nose in front. Changing the ways of customer service, keeping in line with the market environment is the most important thing that should be considered in order to enhance online sales. Expectations of consumers have reached a new level, where, they no longer compare companies with others in their niche, but to companies in various sectors, which they are connected to, for instance, their insurance company or their travel makers, with whom they are satisfied. Social media marketing can be said to be the most effective digital marketing , and, to understand the behaviors of consumers and to attract them, PPC can be an effective way of marketing. Making full use of Google Adwords, PPC audits, Facebook ads and Remarketing, websites are able to attract new consumers instantly. S