Importance Of Digital Marketing In Hospitality Sector
The hospitality industry segment works on the core principle of serving others and to nurture their customer. The hotel industry is one of the fastest growing industries due to the increase in tourism and the standard of living. With the advent of digitization and the savvy people, it becomes crucial to outreach and captures the maximum market as the competition has increased to new heights. There are various challenges pertaining to independent hotel marketing. Let’s chart out a few challenges faced and how new digital marketing strategies can be a savior! Deficient Resources… It becomes difficult for hotels to have independent marketing team as it is laborious to manage. It causes havoc due to the juggling of operations roles & responsibility. It comes with lacunae of manpower related issues such as lack of timely completion of work, more inputs requirement and series of auditing. A digital marketing agency, on the other hand, can be more flexible and resource friendly. Lack Of