Google BERT and its Impact on SEO
Google probably made the biggest change in recent times to its search engine algorithm last year, when the company rolled out, what it calls the Bidirectional Encoder Representations from Transformers (BERT). The California-headquartered company has claimed that the new system will impact one out of 10 queries on its search engines in terms of changing the rank of the results returned. BERT, undeniably, will also have an impact on search engine optimization (SEO) techniques. What is BERT? The system is being used by Google as a neutral network-based technique for natural language processing (NLP) pre-training. BERT was open-sourced in 2018 and was written in more detail on Google’s artificial intelligence (AI) blog. BERT, in a nutshell, will help computers to understand the input language a bit more like humans. Google claims that BERT will help its search engine to better comprehend the context and nuances of keywords, resulting in more relevant results. For example, if a us